The essential difference between nations is ideas
"We have the costs of ideas not thought up," he has said. "I know of no business weapon so powerful as a strong idea," concludes Abrams. Overnight the Love Pat compact became the largest-selling item in the face-powder field. Why? Because it rolls on, using the principle of a ball-point pen-an idea which created millions upon millions of dollars of business a decade ago. We have the costs of ideas not developed to their fullest potential. Who can estimate the value of the idea of a curved ax handle which made it possible for one man to clear more wilderness and create a new world? What price can be put on the idea of freedom that made children defy Russian tanks in Hungary in 1956? The essential difference between nations is ideas; the Free World will stand or fall on the strength of our ideas. Breck doesn't have a million-dollar TV program; it does have beauty parlors across the nation using and recommending its product because of brilliant merchandising ide